With an estimated 128 million viewers, Super Bowl LIX was the most-watched Super Bowl and single-network telecast in TV history. Brands shelled out a record-breaking $8 million for a single 30-second ad—all for a fleeting moment in front of an audience glued to their screens.
Why? Because in those 30 seconds, companies must grab attention, tell a compelling story, and leave a lasting impact—or risk being forgotten.
Sound familiar? It should.
Job seekers face the same challenge. Studies show that recruiters spend just 3-7 seconds scanning a resume before deciding if it’s worth a deeper look. Just like a Super Bowl ad, your application needs to captivate immediately, communicate value, and differentiate you from the competition.
Takeaways
We analyzed this year’s 5 most engaging and emotionally resonant Super Bowl LIX ads to uncover five key takeaways that can help job seekers craft winning applications 🎯
📄 Ditch the buzzwords – T-Mobile/ Starlink
📖 Tell a compelling story – Somebody | It Takes All of Us (NFL)
🔥 Stand out from the crowd – Knock Out (Pfizer)
✂️ Make every word count – Owner’s Manual (Jeep)
💡 Master the basics – It’s Safe for Work (Liquid Death)
Featured on Forbes
Our analysis was featured on Forbes. You can read the full analysis in this interview that Forbes did with Soubhik Dawn.
Final Thoughts
The best Super Bowl ads aren’t just entertaining—they inspire action. As a job seeker, think of yourself as a brand trying to inspire recruiters to act. Whether it’s crafting a standout resume, telling a compelling story, or building a consistent online presence, these lessons from Super Bowl LIX can elevate your game.
So, channel your inner marketer, take these tips to heart, and get ready to score your next big opportunity. After all, when it comes to standing out, you’ve got this. 🏈🏆
Finally remember that you don’t have to do this alone. You have access to tools like Upplai which can help you present the best version of yourself for every job you apply to.
